NIKE SHOES DUNK's intention is affixed to a pair of good basketball shoes.

For the NIKE is, of course, for now seems designed to look short and low-tech DUNK definitely a pair of shoes the next century. If by technical content is concerned, we often think that there is no bar Air Dunk is one of the most original paragraph. But the exact order is 83 years old NIKE in order to defeat the rival Converse has launched the Air Force 1 (first pair of air-cushion shoes) so that they can triumph in the market, the stock has steadily climbed. But a comeback 85 years adidas, sports product market drastic change, Nike faces the most serious financial crisis, stock prices fell more than half in the same year, this time in order to reverse the troubling trends, Nike made a subsequent actions affected the whole world, then in order to large amount of money signed at the time of super rookie Michael Jordan, to Air Force One as the prototype for his signature nike shoes designed the first pair of Air Jordan One. Soon all of the top school teams are strongly requested to have their own team shoes, this is the reason for the emergence of later Dunk. In the Dunk at the time of 8 kinds of different colors, distinguished representatives of the University of North Carolina, the University of Arizona and the University of Arkansas and other 8 NCAA's top teams. In fact, in the design of Air Jordan 1 on behalf of nike shoes Dunk is a prototype, so have an excellent sense of grip performance and the venue to ensure that those good players on the floor can be lightweight and strong movement, so performance is not critical. So, nike shoes DUNK popular in the 80 years is definitely not accidental.

To 90 years, as the new U.S. popular culture of the new streets, NIKE has been not only meet the common sports sector, the success of multi-source calculations to expand its production capacity of the foot in the streets and X-GAME. When in the streets of cultural and sports brands, NIKE was only a second-rate brand. NIKE aware of would like to play tricks on the street campaign is not only the need for good quality and top technology, in terms of publicity is the biggest problem. So they intend to use the resolution and the year in basketball circles as a strategy is to use a celebrity with a statement of their sports shoes. NIKE, after the selection of the most common and most popular X-GAME: SKATEBOARD (slide) as an entry point into the joint culture. They have a lot of money to sign the price was very famous ZOO YORK skateboard teams in skateboarding circles as their band made. Strategy to promote better, but the positioning in the market presents a large gap comparable to that in the high-tech areas, NIKE products are URL and E-CUE, which two pairs of professional skateboarding shoes NIKE then use the latest nike shoes ZOOM AIR SQUARE's insole technology allows users to feel even more out of the shock effect of AIR, as well as the latest wear-resistant materials and breathable material. Their position is a professional-level skaters. However, the low-end does not have any products, NIKE immediately aware of this problem, because NIKE know that they need to occupy the market, the low-end is the most important battleground in this grade who spend. They happen to engage in skateboarding sports as entertainment, but the comparison and professionals do not need such a high technical content. However, the applicability and the format for a focus on the ordinarily wear. At this time, NIKE seen in the retro market, AIR FORCE ONE success, not help think of DUNK, on the market, life expectancy, AF1 has been fast approaching the final end, but then the darling of the market DUNK has totally failed to be developed on too. NIKE's designers on the plans to launch an improved version of the DUNK to compensate for the positioning of NIKE vacancies in the skateboarding community.

A new design to nike shoes DUNK re-classification of low cylinder version of the DUNK LOW leisure and high-barrels of the original design DUNK HI. In another more specific aspects of the efficacy of the classification. As a minimum with truly original design of the positioning of a general casual DUNK shoes, after the skateboarding industry is targeting the low end and high-end leisure DUNK PRO SB, he was basically an ordinary prototype DUNK tongue grew thick, add FEEL own skateboard shoes and comfort, and the nike shoes DUNK PRO, like how to carry an additional and the most most important thing is to change the insole containing a considerable technical content of the nike shoes ZOOM AIR insole, shock effects are excellent.